A Perfect Combination of Extravagance and Performance
The Launch of the New BMW 7 Series back

BMW 7 Series had always been one of the best limousines for the business leaders in town, which also won acclaim among all car lovers since its debut 3 years ago. Here comes the elegant and phenomenal new BMW 7 Series. A perfect combination of extravagant and high-tech equipment, this long-awaited car sets a new benchmark for luxury limousines.

To celebrate the launch of the BMW 7 series, a gala dinner was held at The Westin Resort (Pool Loggia) on 9 June, 2005 (Thursday). Mr Lawrence Lee, Managing Director of Sime Darby China Ltd., Mr. Ivan Koh, Managing Director of BMW Concessionaires (HK) Ltd., Mr Newman Tsang, General Marketing Manager of BMW Concessionaires (HK) Ltd. were invited as the special guests for the event. Mr. Jason Broome, General Manager of BMW Concessionaires (Macau) Ltd., have invited almost 100 most affluent, successful and trend-conscious achievers in town to preview this extravagant BMW 7 Series car.

 

Once the guest presented their invitation card to the receptionist, greetings and table name card will be present to the guest for their convenience. To highlight the luxurious comfort new BMW 7 Series, guests went through the garden of The Westin Resort before they entered the cocktail area in the Pool Loggia. A sliding backdrop was slide open afterwards to reveal the dinner venue with music played by famous jazz guitarist Eugene Pao. During a sumptuous meal, the climax of the night was driven by stunning unveiling ceremony, in which a video were shown to highlight the phenomenal and high technology of the new BMW 7 Series after the speech made by Mr. Jason Broome. Then, black curtains will moved to two sides to reveal the new BMW Series, which was driven along a car track onto the stage. The atmosphere reaches its peak as singer Joyce Lee-Lok Sze stepped out of the car for the unveiling ceremony. To further enhance the atmosphere, a singing performance was carried out by Joyce while the dinner continues. By that time, cigar and wine bar were ready to be served for all high caliber guests by the cocktail area.

 

As the brand¡¦s most impressive limousine, this latest BMW 7 series set new standard in many aspects. Highly efficient car engines, the latest Adaptive Steering and Steering Drive systems are introduced to generate the best ever performance among BMW cars. Not matter you are driver or not, you can still experience the luxurious comfort and dynamic of this new model. The car also features the BMW unique iDrive system that makes it easy to control various function regarding comfort, communication and entertainment. Last but not least are the mini-fridge and electronic sun-blinds that allows you to indulge in supreme luxury, DVD player is also available according to customer¡¦s preference. All these luxurious accessories create a new dimension for drivers.

Attending guests were all big fans of BMW, they includes socialites and businessmen like Mr. Akram Touma, General Manager of The Westin Resort, Mr. Ciaran Carruthers, Casino General Manager of Galaxy Resort & Casino, Mr. Frank McFadden, Chief Operating Officer of Venietian Macau Limited, Mr. Anthony Williams, General Manager of Macau Tower Convention & Entertainment, Mrs. Elizabete Lee, CEO of Hutchison Telephone Macau, Mr. Paul Hugentobler, General Manager of Hyatt Regency Macau, Mr. Ian Duncan, Executive Director ¡V Hospitality Property Manager of Shun Tak Holdings Limited, Mr. David Kay, CEO of Companhia de Telecomunicacoes de Macau S.A.R.L and many more.